Come Equipped To Suggest Other People You Can Connect Them With Or A Client They Should Meet

Business, Communication.

How to build a cross referral network with trusted advisors to market your law practice - the key to advertising your law firm is building long - term, and influential associations, meaningful with strategic referral sources( srps) . For example, if your law firm targets small business owners, some of the potential SRPs would be: accountants, chambers of commerce, financial planners, community leaders, CPA, local bankers' s, commercial real estate agents, and payroll processing companies just to name a few.

Strategic Referral Sources are people who already have a relationship with the people that you want as clients. - here' s one great tactic we have used with great accomplishment: set up a cross - referral network. Step Choose a group of professionals you would like to network with. Here' s how to do it. This may consist of non - competing attorneys, financial planners, accountants, business brokers, etc, commercial bankers. Step Write a letter of introduction and overview.

Gather their names, phone numbers, email addresses, and mailing addresses into a database. - here' s a sample to get your juices going. "hello, i' m attorney jack smith and i' m with a local law firm and as you' ve noticed the economy is experiencing some ripples in it. We are looking to connect with other experienced, trusted advisors and create a local cross referral network. We know the competition for qualified service advisors is getting more and more extreme with more people entering the field. Over the last fifteen years we' ve been practicing law, we have focused our practice on working with small business owners and high net worth individuals on estate planning, wills and trusts and asset protection. We are not looking for any kind of a payment for facilitating this connection, but we would like to officially invite you to join us and see if this is something that you would like to be a part of.

Through a series of breakfast meetings and private meetings at our office, we' re going to construct a cross referral network with a limited number of other professionals who are committed to growing their practice and to sending each other cross referrals. - for more information give us a call at this number or visit our website to learn more about our law practice. " step send out the letter to at least 30 to 40 qualified professionals and then have your staff follow up with a phone call. Be sure to set the model during the meeting. As people respond invite them to either a small breakfast meeting at your office or a one - on - one lunch with you and your partners. Come equipped to suggest other people you can connect them with or a client they should meet. As the old saying goes, givers get. They will follow your lead so be sure get them going in the right path.

Step The fortune is in the follow up. - in your email and letter outline three or four ways the two of you can start sending referrals immediately or recommend people you would like to introduce them to. Immediately after the individual meetings send a thank you email and a letter about 3 days after that. Step Meet with them on a monthly basis. Phone calls are better, but nothing beats meeting your referral sources once a month. Emails are good.

Once you start connecting with several people get them together and facilitate the connection. - building a cross - referral network does not happen overnight, but with this law firm marketing strategy our clients have been able to start generating new referrals within just a few short weeks. - - - - - - - - - - http: //www. You want to be seen as the hub to which all the spokes are connected to each other. LawFirmMarketingMistakes. com